Square Peg in Round Hole

That’s because what LG actually did last night was verify that round displays on smartwatches are real. They’re “a thing.” The Moto 360 isn’t a one-trick pony, a one-off; the industry has officially figured out how to deliver round wearables, and it’s going to do so on a measurable scale.
-The Verge

I grit my teeth every time I hear something like this, that smartwatches need to be round because watches are round. It doesn’t make any sense what so ever. Do people drag their cars around with horses because horses are the way transportation devices have always been dragged around?

The very term “smartwatch” is just as dumb and “horseless carriage”.

What digital information or interface is made better by being round?

It’s real simple: if the market isn’t ready for computers with rectilinear displays worn on the wrist, then the market isn’t ready for smartwatches.